Brand identity and packaging design for Champ, a modern sexual wellness brand redefining confidence and care for men.
I led the logo and brand identity development for Champ, creating a sleek, confident design that redefines the sexual wellness space. I also directed packaging art direction and product photography to ensure a stylish, modern presence both in-store and online.
I collaborated with the client to design the packaging and unboxing experience for Champ’s trial kits, making them approachable and premium. Each kit includes a selection of condoms and lube samples, encouraging new customers to explore the brand with confidence.
I collaborated with a copywriter to develop a confident and supportive brand voice, ensuring a cohesive narrative across all touchpoints. Drawing inspiration from sports culture, I designed a bold yet refined typographic system that resonates with the target audience.